The Crestiad

Cedar Crest College newspaper since 1923

Memorable Commercials

By Emily Orischak, Managing Editor

You turn on the television, and what do you often find? Commercials, trying to convince you to buy this product, or watch this television series.

Typically half-hour television shows run approximately 22 minutes of the show itself while the other eight minutes are filled with commercials.

Something has to be working for there to be so many commercials, but what about commercials appeals to viewers?

Many advertisements seen on television attempt to appeal to viewers through catchy jingles or humor. Sometimes it works, sometimes not.

“The ‘We Buy Any Car’ commercial was catchy the first two times, but it always repeats itself,” said Amber Roatche, a junior secondary education major.

“I like the guy on the horse for the Old Spice commercial,” said Briana Ferguson, a sophomore biology major. “He’s funny.”

Sophomore nursing major, Suzanne Arner said, “I like the Capitol One viking commercials because it is a really creative theme.”

Geico’s “Hump Day” commercial featuring a talking camel has become popular, finding its way into Facebook memes and Wednesday conversations.

“’Hump Day!” Haley Triolo, a freshman art therapy major said this past Wednesday. “That one is really funny.”

While some people may not go out and buy some of the items advertised, commercials can still be fun to watch.

“I like the Super Bowl commercials,” said sophomore biology major, Abigail Casey. “I don’t watch the game, but I love the commercials.”

While some commercials have become favorites, others have crossed a societal line, drifting into disturbing territory.

The GoDaddy commercial, appearing in the 2013 Super Bowl, caught viewers off guard when the two actors representing “smart” and “sexy” began a very close-up, wet lip lock which lasted for a majority of the allotted time of the advertisement.

As for now, commercials will continue to be a part of our television viewing experience, both the good and the bad.


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This entry was posted on October 7, 2013 by in 2013, Arts and tagged .
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